With the string of tornadoes sweeping the country, emergency management officials nationwide are grappling with how they can do more to keep people safe and secure.

Yesterday, during the deadly twisters in western Massachusetts, 20 communities reported tornado “touchdowns” leaving citizens caught off guard, saying “we didn’t realize it was a tornado until it was too late.”   This spring, following each of horrific incident, officials have learned that having a resilient alerts and warnings infrastructure is essential to savings lives.  Here is what we know:  if one community within a county or region, has certain alerts and warnings capabilities go down, all surrounding jurisdictions are impacted, placing public safety at risk.

This scenario of having capabilities go down is what also keeps emergency responders up at night.   If communications systems are unavailable during a catastrophic incident, emergency responders are unable to direct support services necessary for search, rescue and recovery operations, including mobilizing hospitals, removing debris, and fixing disruptive power-lines and gas leaks.

With advancements in social media technologies, officials of alerts and warnings now have more tools to communicate with the public before incidents occur.    The key for governments at all levels is knowing how to use these tools in a way that compliments long-standing existing alerts and warnings systems, such as sirens, and notifications through the radio and television.  When the tornados hit in Massachusetts and Missouri, citizens said the storms sounded like trains coming, making it difficult to hear the sirens.   Technologies provide more tools and applications to disseminate instant communications, which enable officials to send alerts and warnings to more people in less time.   Customizing a “system of ‘systems” approach for alerts and warnings, which accounts for social technologies helps communities become more resilient, robust, and redundant.

In the wake of these historic storms, the best way to determine the most resilient investments for using social media technologies is to develop relationships across disciplines and jurisdictions well before incidents.    Achieving increased resiliency is an ongoing practice that starts with officials recognizing what Jack Hayes of the National Weather Service recently said following the recent tornados in Missouri, “It’s not enough.  We have to do more.”   The next time alerts and warnings officials gather to assess capabilities and the use of technologies, they should start by asking how will this increase resiliency and do more to keep people safe.

For more interesting reads:

Valerie Lucus-McEwen of Emergency Management posted a fascinating article exploring why many people ignore public warnings, and what it takes for alerts and warnings to be effective.  Simply pushing information to people continues to prove to be ineffective, because, as the author states, it is no longer a true conversation.

According to the article

“Peer-to-peer communication is still among the most effective ways to disseminate warnings because it is social media in its most primal sense—information disseminated through social interaction. The best-known social media technology is still the back fence…and social science research demystifies the process by explaining why it works.”

Many emergency managers rely on information management, but, in order for alerts and warnings to be effective, it’s important for the alerts and warnings to keep the audience’s attention.   Well, how do you do that?  Perhaps, as the article suggests, it’s as simple as taking some notes from social science research, a marketing class, or risk communications techniques—you’ve got to pitch your information.

With the various options like emails, texts, and social media posts to alert the public, it is becoming more of a responsibility of emergency managers to pitch their alerts and warning, and, after the incident is over, to follow up to determine how their audience base reacted to them.

Bottom line of the article:  We can no longer rely on a sole method of getting information out to the public.  We have to understand the audience, its needs, and continue to learn new methods of getting these vital messages out.

For the entire article, please click here.

Tagged with:
 

N.H. emergency messages to come by phone via state system

On July 8, 2010, in News, by with SRA Touchstone

New Hampshire has just signed into law a statewide emergency notification system which will notify residents of local and statewide emergencies via landline phones, cellular phones and internet service phones. The system is expected to begin operating in Fall 2010!

By Associated Press July 08, 2010 2:00 AM

CONCORD — Gov. John Lynch signed a law Wednesday that will allow the state to send New Hampshire residents automated phone messages about pending emergencies.

The messages will warn about emergencies such as ice storms, tornado warnings or floods through automated phone calls.

New Hampshire already has a database of landlines. Cell phone and Internet service phone users can opt into the system. Communities that already have their own emergency notification systems are encouraged to use the state system when it is up and running.

The state system will be able to place calls to people statewide or focus on a specific part of the state.

“Nationally, there was (Hurricane) Katrina and 9/11, but locally we had the ice storm, we’ve had fires and we’ve had floods. We’ve had people missing,” said Rep. Melanie Levesque, D-Brookline, a telecom consultant who sponsored the bill. “In all of these cases, if we had had a system … we could save lives and property.”

With the new law, New Hampshire will be joining at least one other state, Connecticut, in setting up a statewide emergency notification system. Connecticut residents started registering on a Web site last week to receive emergency alerts.

The bill allows New Hampshire to spend up to $600,000 on software and other equipment to set up the service and work off of a 911 database of phone lines. The state still must seek bids, and Emergency Services Director Bruce Cheney believes the system will be operating sometime this fall.

The bill had faced some concerns from phone service providers, such as whether a large volume of calls would be able to get out at once. A clause was included in the bill saying that no person or corporation who transmits messages to the public in good faith would be found liable for damages if sued.

Cheney said he had wanted the system to require cell users to “opt out” of participating and messages to be sent to cell users based on their proximity to cell towers, but that was rejected in favor of an “opt in” system requiring cell users to sign up to participate.

As a result, some New Hampshire cell users may be notified even when they are on vacation out of state, he said. On the other hand, visitors may not get the message. Landlines will get the message based on location, Cheney said.

“In most cases, this is going to be used on a local level,” Levesque said. “It may be used on a county level.”

Every community would have access to the service, although more than a dozen have invested in their own systems. For example, Portsmouth uses the CodeRED community alert system, which makes 6,000 phone calls a minute, meaning everyone in the city can be notified of an emergency within two minutes, according to Police Chief Lou Ferland.

Portsmouth residents can opt in to the city’s database and can sign up by logging onto the city Web site at www.cityofportsmouth.com/police/cas.htm. Those without Internet access may call communications manager Gil Emery at 610-7411, from 8 a.m. until 4 p.m. Monday through Friday, to provide the information by telephone.

Required information includes first and last name, street address, city, state, zip code and primary phone number. Additional phone numbers can be entered as well.

sidents can opt in to the city’s database and can sign up by logging onto the city Web site at www.cityofportsmouth.com/police/cas.htm. Those without Internet access may call communications manager Gil Emery at 610-7411, from 8 a.m. until 4 p.m. Monday through Friday, to provide the information by telephone.

Required information includes first and last name, street address, city, state, zip code and primary phone number. Additional phone numbers can be entered as well.

The original story can be found here:  http://www.seacoastonline.com/apps/pbcs.dll/article?AID=/20100708/NEWS/7080422/-1/NEWSMAP

Tagged with:
 

The nifty program takes advantage of accelerometers built into many newer laptops. Here’s one genius computer program you might consider pushing virally for science’s sake. The “Quake Catchers” program aims to make earthquake detection a lot easier and cheaper by taking advantage of accelerometers built into MacBooks and other newer laptops, the Los Angeles Times reports.

The accelerometers that are embedded in everything from iPhones to the Nintendo Wii aretiny devices that detect movement. Having software that takes advantage of the tiny devices on thousands of laptops could complement the current system of earthquake sensors installed along fault zones.

For more: http://www.popsci.com/technology/article/2010-03/quake-catcher-software-converts-thousands-laptops-earthquake-sensor-network

Tagged with:
 

Scientists who research natural hazards walk a precarious line when it comes to predicting disasters. They’re often criticized for over-hyping the situation and disrupting residents’ lives. But if they fail to predict a catastrophic event, they’re accused of failing to give the public adequate warning. It’s a classic case of “damned if you do, damned if you don’t.”

“Damned if you don’t” is the situation that seven of Italy’s top seismologists now find themselves in — the scientists face manslaughter charges for failing to predict the April 2009 earthquake that struck the town of L’Aquila in central Italy.

For more: http://www.popsci.com/science/article/2010-06/top-italian-scientists-who-failed-predict-2009-earthquake-now-face-manslaughter-charges